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Consumer sophistication, word-of-mouth and "false" promotions
Deng, Yiting
;
Staelin, Richard
;
Wang, Wei
;
Boulding, William
- In:
Journal of economic behavior & organization : JEBO
152
(
2018
),
pp. 98-123
Persistent link: https://www.econbiz.de/10011986347
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