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E-commerce on the global platform : strategic insights on the localization-standardization perspective
Alhorr, Hadi S.; Singh, Nitish; Kim, Seung H. - In: Journal of electronic commerce research : JECR 11 (2010) 1, pp. 6-13
Persistent link: https://www.econbiz.de/10003975269
Cover Image
E-commerce on the global platform : strategic insights on the localization-standardization perspective
Alhorr, Hadi S.; Singh, Nitish; Kim, Seung H. - In: Journal of electronic commerce research : JECR 11 (2010) 1, pp. 6-13
Persistent link: https://www.econbiz.de/10009889452