Narrow search
Showing 1 - 5 of 5
Cover Image
The impact of presentation mode and product type on online impulse buying decisions
Liao, Chechen; To, Pui-Lai; Wong, Yun-Chi; Palvia, Prashant - In: Journal of electronic commerce research : JECR 17 (2016) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10011487672
Cover Image
The effect of firm marketing content on product sales : evidence from a mobile social media platform
Wan, Fei; Ren, Fei - In: Journal of electronic commerce research : JECR 18 (2017) 4, pp. 288-302
Persistent link: https://www.econbiz.de/10011780022
Cover Image
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie; Gil Saura, Irene; … - In: Journal of electronic commerce research : JECR 19 (2018) 4, pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Cover Image
Is being helpful good enough for online reviews? : exploring the role of information credibility and data source through meta-analysis
Liang, Ting-Peng; Cheng, Chun Jacob; Saini, Vipin; Hsu, … - In: Journal of electronic commerce research : JECR 22 (2021) 4, pp. 336-362
Persistent link: https://www.econbiz.de/10012816286
Cover Image
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús; Bigné Alcañiz, J. Enrique - In: Journal of electronic commerce research : JECR 18 (2017) 1, pp. 52-72
Persistent link: https://www.econbiz.de/10011669612