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~isPartOf:"Journal of euromarketing"
~person:"De Chernatony, Leslie"
~subject:"Brand image"
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De Chernatony, Leslie
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Journal of euromarketing
European journal of marketing : EJM
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Working paper series / The City University Business School
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Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
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