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Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia (ed.); Prügl, Reinhard (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012061002
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Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia; Prügl, Reinhard; Hair, Joseph F. - In: Journal of family business strategy 10 (2019) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10012061005