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~isPartOf:"Journal of financial economics"
~isPartOf:"Journal of marketing"
~person:"Bhagwat, Yashoda"
~subject:"Shareholder Value"
~subject:"Strategic management"
~subject:"Theorie"
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Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
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