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Betriebswirtschaftsstudium
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Pitt, Leyland
7
Pitt, Leyland F.
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Nel, Deon
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Page, Michael J.
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Journal of general management
Business horizons
50
Business Horizons
18
Industrial marketing management : the international journal for industrial and high-tech firms
15
Marketing intelligence & planning
13
European Journal of Marketing
10
International journal of wine business research : IJWBR
10
Journal of business research : JBR
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising research
8
Journal of financial services marketing : JFSM
8
Psychology & marketing
8
International Journal of Wine Business Research
7
Journal of marketing management : MM
7
Marketing Intelligence & Planning
7
International journal of technology marketing : IJTMkt
6
Journal of marketing education : JME
6
AMS review : official publication of the Academy of Marketing Science
5
California management review : CMR
5
European Management Journal
5
Journal of Business Research
5
Journal of Managerial Psychology
5
European management journal : publ. twice a year for the Scottish Business School
4
International review of entrepreneurship : IRE
4
Journal of Product & Brand Management
4
Journal of managerial psychology
4
Operations research, Management science : OR MS ; the international literature digest
4
South African Journal of Business Management
4
The journal of brand management : an international journal
4
The service industries journal
4
California management review
3
International Marketing Review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Management information systems : mis quarterly
3
Corporate communications : an international journal
2
International journal of enterprise network management
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International marketing review
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OLC EcoSci
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1
Juggling Janus - strategy for general managers in an age of paradoxical trends
Pitt, Leyland F.
;
Schlegelmilch, Bodo B.
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 69-84
Persistent link: https://www.econbiz.de/10003717475
Saved in:
2
Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland F.
; …
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
Saved in:
3
Positioning the Executive MBA product: Let's not forget the requirements of the corporate market
Page, Michael J.
;
Bevelander, Dianne
;
Pitt, Leyland F.
- In:
Journal of general management
30
(
2004
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10006608377
Saved in:
4
When Marketing and Strategy Become One
Pitt, Leyland F.
;
Morris, Michael H.
- In:
Journal of general management
21
(
1995
)
2
,
pp. 21-30
Persistent link: https://www.econbiz.de/10006635541
Saved in:
5
In the words: Managerial approaches to exploring corporate intended image through content analysis
Pitt, Leyland F.
;
Papania, Lisa
- In:
Journal of general management
32
(
2007
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10007765714
Saved in:
6
How well are business schools managing their brands? A research note
Pitt, Leyland F.
;
Berthon, Pierre
;
Spyropoulou, Stavroula
; …
- In:
Journal of general management
31
(
2006
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10007266703
Saved in:
7
Juggling Janus -- Strategy for general managers in an age of paradoxical trends
Pitt, Leyland F.
;
Schlegelmilch, Bodo
- In:
Journal of general management
33
(
2008
)
3
,
pp. 69-84
Persistent link: https://www.econbiz.de/10008054157
Saved in:
8
Defections, Discourse and Devotion: Some Propositions on Customer Desertion, Dialogue and Loyalty
Hulbert, James
;
Pitt, Leyland
;
Ewing, Mike
- In:
Journal of general management
28
(
2003
)
3
,
pp. 43-51
Persistent link: https://www.econbiz.de/10006613589
Saved in:
9
The 3 C's of Intranet Effectiveness: A Checklist for the General Manager
Murgolo-Poore, Marie
;
Pitt, Leyland
;
Fish, Warren
- In:
Journal of general management
27
(
2002
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10006616370
Saved in:
10
Total E-clipse: Five New Forces for Strategy in the Digital Age
Pitt, Leyland
- In:
Journal of general management
26
(
2001
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10006619824
Saved in:
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