//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global marketing"
~isPartOf:"Psychology & marketing"
~person:"Sreekumar, Arun"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Line extension versus new bran...
Similar by person
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Armut
1
Armutsbekämpfung
1
Developing countries
1
Entwicklungsländer
1
Globalisierung
1
Globalization
1
International marketing
1
Internationales Marketing
1
Poverty
1
Poverty reduction
1
Subsistence economy
1
Subsistence marketplaces
1
Subsistenzwirtschaft
1
Welt
1
World
1
bottom of the pyramid
1
bottom-up approach
1
global innovation
1
poverty
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Sreekumar, Arun
Viswanathan, Madhu
2
Viswanathan, Madhubalan
2
Andaleeb, Syed S.
1
Bergen, Mark
1
Childers, Terry
1
Coupey, Eloi͏̈se
1
Dutta, Shantanu
1
Gardner, David Morgan
1
Johnson, Michael D.
1
Jung, Kwon
1
Lalwani, Ashok K.
1
Lee, Hyejin
1
Shrum, L. J.
1
Sudman, Seymour
1
more ...
less ...
Published in...
All
Journal of global marketing
Psychology & marketing
Journal of Consumer Affairs
2
European Journal of Marketing
1
Journal of marketing
1
Journal of teaching in international business
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->