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The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
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Special Issue: the dark side of Brand-Based Online Communities : the role of culture
Behl, Abhishek
(
ed.
);
Jain, Kokil
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014390303
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