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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Chieng, Fayrene Yew Leh"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Avoidance of similarity
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Brand
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Brand image
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Brand loyalty
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Consumer behaviour
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Generation X
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Chieng, Fayrene Yew Leh
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
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