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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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BRAND MANAGEMENT IN SMALL AND...
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Brand management
63
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Consumer behaviour
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Brand image
30
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Aiello, Gaetano
4
Borders, Aberdeen Leila
4
Ko, Eunju
4
Lester, Deborah H.
4
Kim, Kyung Hoon
3
Vescovi, Tiziano
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Checchinato, Francesca
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Trim, Peter R. J.
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Woodside, Arch G.
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Alikhani, Ali
1
Anbuudayasankar S. P.
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
757
SpringerLink / Bücher
662
Economics Papers from University Paris Dauphine
571
The journal of brand management : an international journal
566
European Journal of Marketing
484
The journal of product & brand management
391
Journal of retailing and consumer services
300
MPRA Paper
268
Industrial marketing management : the international journal for industrial and high-tech firms
219
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
208
European journal of marketing : EJM
203
Springer eBook Collection
199
ERIM Report Series Research in Management
182
Journal of marketing management : MM
174
Ovidius University Annals, Economic Sciences Series
155
Europäische Hochschulschriften / 5
148
Marketing intelligence & planning
147
Journal of strategic marketing
146
Journal of the Academy of Marketing Science
141
Annals of Faculty of Economics
140
Journal of marketing
140
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
138
Management Science
138
Springer eBook Collection / Business and Economics
134
Journal of Agricultural and Applied Economics
132
Psychology & marketing
131
Asia Pacific journal of marketing and logistics
122
Gabler Edition Wissenschaft
120
Journal of Consumer Marketing
119
Journal of marketing communications
118
International journal of hospitality management
109
Open Access publications from Université Paris-Dauphine
106
Marketing theory
105
Amfiteatru Economic Journal
102
Research
98
Cogent business & management
96
International Food and Agribusiness Management Review
95
The IUP journal of brand management : IJBRM
92
Journal of Product & Brand Management
89
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ECONIS (ZBW)
88
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1
Strategic, organizational and operational challenges of product innovation in emerging economies
Ozer, Muammer
;
Dayan, Mumin
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010519604
Saved in:
2
Contribution of philosophy to the advancement of
marketing
thought
Panigyrakis, George
;
Shin, Geon-cheol
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 241-245
Persistent link: https://www.econbiz.de/10010408203
Saved in:
3
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
4
What comes after postmodernism? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Saved in:
5
Iconic studies relevant for research in
marketing
and the Journal of Global Scholars of
Marketing
Science
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
Saved in:
6
Hope for a stronger discipline of
marketing
Peterson, Mark
;
Park, Heejung
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Saved in:
7
Insights, challenges and recommendations for research on sustainability in
marketing
Morales, Paola Andrea
;
True, Sheb L.
;
Tudor, R. Keith
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 394-406
Persistent link: https://www.econbiz.de/10012286209
Saved in:
8
Sustainable outcomes of an experiential learning project in a principles of
marketing
course
Bonaparte, Yvette Lynne
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 7-14
Persistent link: https://www.econbiz.de/10012257878
Saved in:
9
Sustainability challenges in
marketing
, sales, and other business practices : introduction to a Journal of Global Scholars of
Marketing
Science special issue
Borders, Aberdeen Leila
;
Lester, Deborah H.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012257939
Saved in:
10
From Apple to Omega : an analysis of brand placement in 2010 top-earning films
Devlin, Michael
;
Combs, Justin
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10010519582
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