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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Marketer generated content (MGCs)
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RFM analysis
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clustering
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data mining
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Exploring the strategic role of Marketer-Generated-Content analytics towards Airbnb hosts sales optimization
Chattopadhyay, Manojit
;
Pal, Debdatta
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 253-282
Persistent link: https://www.econbiz.de/10014511631
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Elucidating strategic patterns from target customers using multi-stage RFM analysis
Chattopadhyay, Manojit
;
Mitra, Subrata Kumar
;
Charan, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 444-474
Persistent link: https://www.econbiz.de/10014319622
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