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~isPartOf:"Journal of historical research in marketing"
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Advertising
71
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Beard, Fred
3
Hawkins, Richard A.
3
O'Hagan, Lauren Alex
2
Stole, Inger L.
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Tadajewski, Mark
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Witkowski, Terrence H.
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Antonov-Ovseenko, Anton A.
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Battilani, Patrizia
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Bertagnoni, Giuliana
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Journal of historical research in marketing
Journal of advertising research
235
International journal of advertising : the review of marketing communications
212
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of business research : JBR
180
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Young Consumers
83
Journal of marketing
76
European journal of operational research : EJOR
73
Marketing Science
69
European journal of marketing : EJM
68
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
64
Journal of retailing and consumer services
62
International journal of internet marketing and advertising : IJIMA
61
International Marketing Review
59
Strategic Direction
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
45
NBER Working Paper
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
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ECONIS (ZBW)
71
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1
The Americanization of Italian
advertising
during the 1950s and the 1960s : mediations, conflicts, and appropriations
De Iulio, Simona
;
Vinti, Carlo
- In:
Journal of historical research in marketing
1
(
2009
)
2
,
pp. 270-294
Persistent link: https://www.econbiz.de/10003915798
Saved in:
2
George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred
;
Klyueva, Anna
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
Saved in:
3
Department store
advertising
in newspapers, radio, and television, 1920 - 1960
Howard, Vicki
- In:
Journal of historical research in marketing
2
(
2010
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
Saved in:
4
Advertising
in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.
;
Antonov-Ovseenko, Anton A.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
Saved in:
5
The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia
;
Bertagnoni, Giuliana
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
Saved in:
6
Irresistible empire or innocents abroad? : American
advertising
agencies in post-war Italy, 1950s - 1970s
Fasce, Ferdinando
;
Bini, Elisabetta
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10010530060
Saved in:
7
The subsiding sizzle of
advertising
history : methodological and theoretical challenges in the post
advertising
age
Schwarzkopf, Stefan
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 528-548
Persistent link: https://www.econbiz.de/10009407699
Saved in:
8
Biographic and bibliographic recollections re : collections and contributions
Pollay, Richard W.
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 507-527
Persistent link: https://www.econbiz.de/10009407701
Saved in:
9
Persuasion, patriotism and PR : US
advertising
in the Second World War
Stole, Inger L.
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10009758524
Saved in:
10
The
advertising
of E. Remington & Sons : the creation of an iconic brand, 1854 - 1888
Henning, Robert A.
;
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 418-448
Persistent link: https://www.econbiz.de/10010200718
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