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A methodological framework to assess social media strategies of event and destination management organizations
Pino, Giovanni; Peluso, Alessandro M.; Del Vecchio, Pasquale - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10012176603
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The marketing role of the Internet in launching a hotel : the case of hotel ICON
Tse, Tony S. M. - In: Journal of hospitality marketing & management 22 (2013) 7/8, pp. 895-908
Persistent link: https://www.econbiz.de/10010241565
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E-service quality management of a hotel website : a scale and implications for management
Hahn, Song-Ee; Sparks, Beverley; Wilkins, Hugh; Jin, Xin - In: Journal of hospitality marketing & management 26 (2017) 7, pp. 694-716
Persistent link: https://www.econbiz.de/10011784015
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Social media marketing : applying the uses and gratification theory in the hotel industry
Choi, Eun-Kyong Cindy; Fowler, Deborah; Goh, Ben; Yuan, … - In: Journal of hospitality marketing & management 25 (2016) 7/8, pp. 771-796
Persistent link: https://www.econbiz.de/10011621351
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Reducing longitudinal attrition through Facebook
McGinley, Sean; Zhang, Lu; Hanks, Lydia E.; O'Neill, John - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 894-900
Persistent link: https://www.econbiz.de/10011433731
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A new approach for assessment and comparison of websites : using the modified balanced scorecard and analytical hierarchy process
Kim, Young Hoon; Kim, Mincheol - In: Journal of hospitality marketing & management 19 (2010) 6, pp. 676-695
Persistent link: https://www.econbiz.de/10008651268
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Perceived risk and risk-relievers in online travel purchase intentions
Lin, Pei-jung; Jones, Eleri; Westwood, Sheena - In: Journal of hospitality marketing & management 18 (2009) 8, pp. 782-810
Persistent link: https://www.econbiz.de/10003923302
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Special issue: Evaluating website design and structure in tourism : dimensions, stakeholders, and marketing issues
Benson, Angela M. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009688579
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"Click & experience. Just virtually there." : the effect of a destination website on tourist choice ; evidence from Italy
Romanazzi, Salvatore; Petruzzellis, Luca; Iannuzzi, Enrica - In: Journal of hospitality marketing & management 20 (2011) 7/8, pp. 791-813
Persistent link: https://www.econbiz.de/10009411349
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Associations between USPs and design characteristics of Mediterranean countries' websites
Vrana, Vasiliki; Zafiropoulos, Kostas - In: Journal of hospitality marketing & management 20 (2011) 7/8, pp. 766-790
Persistent link: https://www.econbiz.de/10009411354