Fattah, Fadi Abdel Muniem Abdel; Muhammad Sabbir Rahman; … - In: Journal of industrial engineering and management : JIEM 8 (2015) 5, pp. 1639-1660
Purpose: This research aim to investigate the influence of service quality attributes towards customers' loyalty on health insurance products. In addition, this research also tested the mediation role of perceived value in between service quality and customers' loyalty on health insurance...
