Majava, Jukka; Isoherranen, Ville - In: Journal of industrial engineering and management : JIEM 12 (2019) 1, pp. 1-12
Purpose: Servitization is a rising trend as companies look for new revenue streams. This paper presents a study of customer care business model evolution in the smartphone industry. The paper identifies key changes in the business models during recent years and their implications for companies...