Kumar, Sanjay; Luthra, Sunil; Haleem, Abid - In: Journal of industrial engineering international 9 (2013), pp. 1-13
The role of customers in green supply chain management needs to be identified and recognized as an important research area. This paper is an attempt to explore the involvement aspect of customers towards greening of the supply chain (SC). An empirical research approach has been used to collect...
