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Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning
Balagué, Christine; Valck, Kristine de - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 62-73
Persistent link: https://www.econbiz.de/10009718234
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Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.; Ruyter, Ko de; Dellarocas, Chrysanthos - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
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Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia; Christensen, Anna-Bertha Heeris - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
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Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian; Anderl, Eva M.; Wangenheim, Florian von - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
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Consumer power : evolution in the digital age
Labrecque, Lauren I.; Esche, Jonas vor dem; Mathwick, Charla - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
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Nested network effects in online free games with accessory selling
Wu, Chi-cheng; Chen, Ying-Ju; Cho, Yung-jan - In: Journal of interactive marketing : a quarterly … 27 (2013) 3, pp. 158-171
Persistent link: https://www.econbiz.de/10010128382
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The impact of online and offline information sources on automobile choice behavior
Kulkarni, Gauri; Ratchford, Brian Thomas; Kannan, P. K. - In: Journal of interactive marketing : a quarterly … 26 (2012) 3, pp. 167-175
Persistent link: https://www.econbiz.de/10009569260
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Does chatter matter? : the impact of user-generated content on music sales
Dhar, Vasant; Chang, Elaine A. - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 300-307
Persistent link: https://www.econbiz.de/10003893285
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Does size matter? : an examination of small and large web-based brand communities
Scarpi, Daniele - In: Journal of interactive marketing : a quarterly … 24 (2010) 1, pp. 14-21
Persistent link: https://www.econbiz.de/10003958496
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The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation
Chakravarty, Anindita; Liu, Yong; Mazumdar, Tridib - In: Journal of interactive marketing : a quarterly … 24 (2010) 3, pp. 185-197
Persistent link: https://www.econbiz.de/10008650993