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Do price charts provided by online shopbots influence price expectations and purchase timing decisions?
Drechsler, Wenzel; Natter, Martin - In: Journal of interactive marketing : a quarterly … 25 (2011) 2, pp. 95-109
Persistent link: https://www.econbiz.de/10009129698
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An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna; Wirtz, Bernd W.; Langer, Paul F. - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
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When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam; Watts, Jameson K. M. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
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Consumer fear of online identity theft : scale development and validation
Hille, Patrick; Walsh, Gianfranco; Cleveland, Mark - In: Journal of interactive marketing : a quarterly … 30 (2015), pp. 1-19
Persistent link: https://www.econbiz.de/10011292343
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Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina; Du, Rex Yuxing; Hu, Ye - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
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Third-party privacy certification as an online advertising strategy : an investigation of the factors affecting the relationship between third-party certification and initial trust
Kim, Kyongseok; Kim, Jooyoung - In: Journal of interactive marketing : a quarterly … 25 (2011) 3, pp. 145-158
Persistent link: https://www.econbiz.de/10009259485
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Context-dependent product evaluations : an empirical analysis of internet book reviews
Hu, Ye; Li, Xinxin - In: Journal of interactive marketing : a quarterly … 25 (2011) 3, pp. 123-133
Persistent link: https://www.econbiz.de/10009259489
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No comment?! The drivers of reactions to online posts in professional groups
Rooderkerk, Robert P.; Pauwels, Koen H. - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 1-15
Persistent link: https://www.econbiz.de/10011537901
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Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita; Racat, Margot; Hofacker, Charles F. - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
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To share and protect : using regulatory focus theory to examine the privacy paradox of consumers' social media engagement and online privacy protection behaviors
Mosteller, Jill; Poddar, Amit - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 27-38
Persistent link: https://www.econbiz.de/10011743753