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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Labrecque, Lauren I.
4
Pauwels, Koen
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Hennig-Thurau, Thorsten
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Verlegh, Peeter
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
680
SpringerLink / Bücher
467
Technological forecasting & social change : an international journal
456
Springer eBook Collection
304
Journal of retailing and consumer services
271
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
241
Industrial marketing management : the international journal for industrial and high-tech firms
229
CESifo working papers
225
Management science : journal of the Institute for Operations Research and the Management Sciences
204
Information systems research : ISR
202
NBER working paper series
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Journal of business ethics : JOBE
172
Journal of management information systems : JMIS
163
European journal of operational research : EJOR
155
International journal of internet marketing and advertising : IJIMA
155
Tourism management : research, policies, practice
150
Journal of business models : JOBM
139
Working paper / National Bureau of Economic Research, Inc.
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Journal of economic behavior & organization : JEBO
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Discussion paper series / IZA
133
International journal of production economics
132
Journal of open innovation : technology, market, and complexity
128
Business horizons
125
Working paper
124
International journal of hospitality management
122
International journal of business information systems : IJBIS
116
NBER Working Paper
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Discussion papers / CEPR
112
International journal of production research
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Electronic commerce research
108
Research
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Electronic markets : EM ; the international journal of electronic commerce and business media
104
Management information systems : mis quarterly
103
Discussion paper / Centre for Economic Policy Research
102
Harvard business review : HBR
102
Telecommunications policy : the international journal of digital economy, data sciences and new media
100
Cogent business & management
98
Long range planning : LRP ; international journal of strategic management
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ECONIS (ZBW)
108
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1
The role of marketing in digital business
platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
2
Online damage control : the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated
platforms
Noort, Guda van
;
Willemsen, Lotte M.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 131-140
Persistent link: https://www.econbiz.de/10009569267
Saved in:
3
Is the daily deal social shopping? : an empirical analysis of customer panel data
Song, Minjae
;
Park, Eunho
;
Yoo, Byungjoon
;
Jeon, Seongmin
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 57-76
Persistent link: https://www.econbiz.de/10011482832
Saved in:
4
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
5
Rising to Stardom : an empirical investigation of the diffusion of user-generated content
Liu-thompkins, Yuping
;
Rogerson, Michelle
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10009558969
Saved in:
6
Nested network effects in online free games with accessory selling
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Cho, Yung-jan
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 158-171
Persistent link: https://www.econbiz.de/10010128382
Saved in:
7
The effects of online incivility and consumer-to-consumer interactional
justice
on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
8
Investigating the role of product assortment in technology-enabled sales
platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
9
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
10
An empirical investigation of dual network effects in innovation project development
Moon, Sangkil
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 215-225
Persistent link: https://www.econbiz.de/10009313205
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