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~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
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Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
;
Srivastava, …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
5
,
pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
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