Kotha, Suresh; Rindova, Violina P.; Rothärmel, Frank T. - In: Journal of international business studies : JIBS ; an … 32 (2001) 4, pp. 769-791
commercial exchanges, the Internet emerged as the technology expected to create a truly global market space. Internet firms faced … the propensity of pure U.S.-based Internet firms to enhance their international presence on the Internet by developing … country-specific websites. Despite the assertion that all Internet firms are morn global, our findings show that the pursuit …
