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~isPartOf:"Journal of international consumer marketing"
~person:"Bruwer, Johan"
~person:"Sharma, Piyush"
~person:"Verhoef, Peter C."
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Consumer behaviour
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Cultural identity
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Kulturelle Identität
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Bruwer, Johan
Sharma, Piyush
Verhoef, Peter C.
Khare, Arpita
7
Phau, Ian
5
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
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Arora, Anshu
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Chikweche, Tendai
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Calantone, Roger J.
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Chandrasekara, Ruwangi
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Clark, Ronald A.
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Cude, Brenda J.
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Ertz, Myriam
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Gupta, Shruti
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Haytko, Diana L.
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Hermans, Charles M.
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Journal of international consumer marketing
Journal of business research : JBR
9
Journal of retailing and consumer services
8
The journal of services marketing
7
ERIM report series research in management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Marketing intelligence & planning
5
International journal of wine business research : IJWBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of hospitality management
2
Journal of interactive marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
A Research Agenda for Service Marketing
1
Agrekon
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Contemporary research in e-branding
1
Econometric Institute research papers
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of research on Asian business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
International journal of management reviews : IJMR
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of euromarketing
1
Journal of food products marketing
1
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ECONIS (ZBW)
4
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1
Exploring the role of IND-COL as a moderator in the comprehensive service evaluation model
Sharma, Piyush
;
Chen, Ivy S. N.
;
Luk, Sherriff T. K.
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 129-142
Persistent link: https://www.econbiz.de/10009545340
Saved in:
2
Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 229-245
Persistent link: https://www.econbiz.de/10009270621
Saved in:
3
Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
Saved in:
4
Consumer behavior insights, consumption dynamics, and segmentation of the Japanese wine market
Bruwer, Johan
;
Buller, Courtney
- In:
Journal of international consumer marketing
24
(
2012
)
5
,
pp. 338-355
Persistent link: https://www.econbiz.de/10009778697
Saved in:
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