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Exploring the role of IND-COL as a moderator in the comprehensive service evaluation model
Sharma, Piyush; Chen, Ivy S. N.; Luk, Sherriff T. K. - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 129-142
Persistent link: https://www.econbiz.de/10009545340
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Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 229-245
Persistent link: https://www.econbiz.de/10009270621
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Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush - In: Journal of international consumer marketing 23 (2011) 5, pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
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Consumer behavior insights, consumption dynamics, and segmentation of the Japanese wine market
Bruwer, Johan; Buller, Courtney - In: Journal of international consumer marketing 24 (2012) 5, pp. 338-355
Persistent link: https://www.econbiz.de/10009778697