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~isPartOf:"Journal of international consumer marketing"
~person:"Fetscherin, Marc"
~person:"Kumar, Vikas"
~person:"Sattler, Henrik"
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Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
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