Narrow search
Showing 1 - 10 of 335
Cover Image
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos; Meurs, Frank van - In: Journal of international consumer marketing 29 (2017) 2, pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Cover Image
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 35 (2023) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Cover Image
Mobile advertising to hispanic digital natives
Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Cover Image
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna - In: Journal of international consumer marketing 34 (2022) 2, pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Cover Image
Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.; Mudambi, Susan M.; Schuff, David - In: Journal of international consumer marketing 32 (2020) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
Cover Image
Culture, time orientation, and exploratory buying behavior
Legohérel, Patrick; Daucé, Bruno; Hsu, Cathy H. C.; … - In: Journal of international consumer marketing 21 (2009) 2, pp. 93-107
Persistent link: https://www.econbiz.de/10003890701
Cover Image
Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua; Snell, Katy; Tsai, Wanhsiu Sunny - In: Journal of international consumer marketing 27 (2015) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
Cover Image
Evaluation of culturally symbolic brand : the role of "fear of missing out" phenomenon
Kang, Inwon; Son, Jeyoung; Koo, Jakyung - In: Journal of international consumer marketing 31 (2019) 3, pp. 270-286
Persistent link: https://www.econbiz.de/10012200733
Cover Image
Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre; Sousa-Filho, José Milton de; … - In: Journal of international consumer marketing 31 (2019) 4, pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
Cover Image
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel; Alarcón-del-Amo, … - In: Journal of international consumer marketing 31 (2019) 5, pp. 395-407
Persistent link: https://www.econbiz.de/10012200790