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Determinants of African women's brand sensitivity toward cosmetics
Korai, Bernard - In: Journal of international consumer marketing 29 (2017) 4, pp. 250-264
Persistent link: https://www.econbiz.de/10011744272
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The effect of self- and public-based evaluations on brand purchasing : the interplay of independent and interdependent self-construal
Sugitani, Yoko - In: Journal of international consumer marketing 30 (2018) 4, pp. 235-243
Persistent link: https://www.econbiz.de/10011965978
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The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 33 (2021) 3, pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
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The effects of destination brand personality on Chinese tourists' revisit intention to Glasgow : an examination across gender
Yang, Shaohua; Salmi Mohd Isa; Thurasamy Ramayah; … - In: Journal of international consumer marketing 32 (2020) 5, pp. 435-452
Persistent link: https://www.econbiz.de/10012312905
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A holistic approach to investigate consumer's attitude toward foreign products : role of country personality, self-congruity, product image and ethnocentrism
Aktan, Murat; Anjam, Mahwish - In: Journal of international consumer marketing 34 (2022) 2, pp. 151-167
Persistent link: https://www.econbiz.de/10013167317
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Do status symbols in marketing increase product evaluations? : an experimental analysis of group differences on product evaluations for scarce and brand-presence products
Childs, Michelle L.; Jin, Byoungho - In: Journal of international consumer marketing 28 (2016) 3, pp. 154-168
Persistent link: https://www.econbiz.de/10011507260
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Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib - In: Journal of international consumer marketing 28 (2016) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
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Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu; Wu, Jun; Arora, Amit; Bacouël-Jentjens, … - In: Journal of international consumer marketing 28 (2016) 4, pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
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Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve; Burnaz, Sebnem - In: Journal of international consumer marketing 28 (2016) 2, pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
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Applying the animosity model in foreign product purchases : evidence from an emerging nation
Sohail, M. Sadiq; Opoku, Robert A. - In: Journal of international consumer marketing 28 (2016) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10011460001