Narrow search
Showing 1 - 10 of 58
Cover Image
Culture differences, difficulties, and challenges of the neurophysiological methods in marketing research
Isabella, Giuliana; Mazzon, José Afonso; Dimoka, Angelika - In: Journal of international consumer marketing 27 (2015) 5, pp. 346-363
Persistent link: https://www.econbiz.de/10011410246
Cover Image
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
Cover Image
Context, culture and green consumption : a new framework
Nair, Sumesh R.; Little, Victoria J. - In: Journal of international consumer marketing 28 (2016) 3, pp. 169-184
Persistent link: https://www.econbiz.de/10011507264
Cover Image
A cross-cultural validation of the tourism web acceptance model (T-WAM) in different cultural contexts
Besbes, Alia; Legohérel, Patrick; Kucukusta, Deniz; … - In: Journal of international consumer marketing 28 (2016) 3, pp. 211-226
Persistent link: https://www.econbiz.de/10011507326
Cover Image
A cross-cultural analysis of impulsive and compulsive buying behaviors among Israeli and US consumers : the influence of personal traits and cultural values
Shoham, Aviv; Gavish, Yossi; Segev, Sigal - In: Journal of international consumer marketing 27 (2015) 3, pp. 187-206
Persistent link: https://www.econbiz.de/10011306312
Cover Image
Evaluation of culturally symbolic brand : the role of "fear of missing out" phenomenon
Kang, Inwon; Son, Jeyoung; Koo, Jakyung - In: Journal of international consumer marketing 31 (2019) 3, pp. 270-286
Persistent link: https://www.econbiz.de/10012200733
Cover Image
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Cover Image
Engagement in the online brand community : impacts of cultural traits
Long Hoang Le; Duong, Giang Huong - In: Journal of international consumer marketing 32 (2020) 2, pp. 146-158
Persistent link: https://www.econbiz.de/10012200812
Cover Image
Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.; Kurpis, Lada Helen V.; Supphellen, Magne - In: Journal of international consumer marketing 29 (2017) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
Cover Image
Cross-cultural differences in movie selection : decision-making of German, U.S., and Singaporean media users for video-on-demand movies
Dogruel, Leyla - In: Journal of international consumer marketing 30 (2018) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10011917526