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~isPartOf:"Journal of international consumer marketing"
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Consumer behaviour
319
Konsumentenverhalten
319
Brand image
71
Markenimage
71
Brand management
58
Markenführung
58
Cultural identity
49
Kulturelle Identität
49
China
44
Designation of origin
44
Herkunftsbezeichnung
44
USA
35
United States
35
National culture
34
Nationalkultur
34
Advertising effects
31
Werbewirkung
31
Brand
30
Markenartikel
30
Comparison
29
India
29
Indien
29
Vergleich
29
Online retailing
26
Online-Handel
26
International marketing
24
Internationales Marketing
24
Luxury goods
24
Luxusgüter
24
Advertising
22
Werbung
22
Social Web
21
Social web
21
Internet marketing
20
Online-Marketing
20
Beziehungsmarketing
19
Relationship marketing
19
purchase intention
15
Rules of origin
14
South Korea
14
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10
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328
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329
Aufsatz in Zeitschrift
329
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1
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English
329
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Khare, Arpita
7
Phau, Ian
5
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Chikweche, Tendai
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Meng, Juan
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Sivakumaran, Bharadhwaj
3
Agnihotri, Arpita
2
Allan, David
2
Anand, Sandip
2
Basfirinci, Cigdem
2
Bhattacharya, Saurabh
2
Calantone, Roger J.
2
Chandrasekara, Ruwangi
2
Clark, Ronald A.
2
Cude, Brenda J.
2
Ertz, Myriam
2
Gupta, Shruti
2
Haytko, Diana L.
2
Hermans, Charles M.
2
Hornikx, Jos
2
Kang, Inwon
2
Koo, Jakyung
2
Lee, Kaman
2
Lee, Sangwon
2
Lee, Wei-Na
2
Legohérel, Patrick
2
Manrai, Ajay K.
2
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Published in...
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Journal of international consumer marketing
Journal of business research : JBR
2,090
Journal of retailing and consumer services
1,953
NBER working paper series
880
International journal of consumer studies
770
International journal of hospitality management
740
Working paper / National Bureau of Economic Research, Inc.
735
Psychology & marketing
723
NBER Working Paper
657
Journal of consumer research : JCR ; an interdisciplinary bimonthly
598
Management science : journal of the Institute for Operations Research and the Management Sciences
529
Discussion paper / Centre for Economic Policy Research
511
Journal of economic theory
496
Economics letters
437
SpringerLink / Bücher
409
CESifo working papers
400
The journal of product & brand management
399
Asia Pacific journal of marketing and logistics
398
European journal of marketing : EJM
385
Journal of advertising research
378
Journal of marketing research : JMR
373
Discussion paper series / IZA
371
Journal of economic behavior & organization : JEBO
362
The journal of brand management : an international journal
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Journal of marketing communications
353
European journal of operational research : EJOR
346
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
341
Discussion papers / CEPR
325
Journal of marketing management : MM
325
Journal of travel and tourism marketing
324
Marketing letters : a journal of research in marketing
314
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
313
Cogent business & management
310
Journal of retailing
310
Tourism management : research, policies, practice
310
Games and economic behavior
306
Journal of marketing
306
International journal of retail & distribution management
294
Journal of fashion marketing and management
294
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ECONIS (ZBW)
329
USB Cologne (EcoSocSci)
1
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1
Message framing and collectivistic appeal in green advertising : a study of Chinese consumers
Xue, Fei
- In:
Journal of international consumer marketing
27
(
2015
)
2
,
pp. 152-166
Persistent link: https://www.econbiz.de/10010513831
Saved in:
2
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
3
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
4
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
5
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Saved in:
6
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
7
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
8
The effects of religion and religiosity on advertisement assessment among Lebanese consumers
Farah, Maya F.
;
El Samad, Lamis
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 344-369
Persistent link: https://www.econbiz.de/10010400565
Saved in:
9
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
10
West African immigrants’ perceptions of advertising in general and impact on buying decisions
Blankson, Charles
;
Spears, Nancy
;
Hinson, Robert
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 168-185
Persistent link: https://www.econbiz.de/10009566968
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