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The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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Christmas Gift Search Behaviors:
Cleveland, Mark; Babin, Barry; Laroche, Michel; Ward, … - In: Journal of international consumer marketing 15 (2003) 4, pp. 7-42
Persistent link: https://www.econbiz.de/10007103159
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A Cross-Cultural Comparison of Direct Mail Receptivity
Laroche, Michel; Pons, Frank; Turmel, Andrée - In: Journal of international consumer marketing 14 (2002) 4, pp. 5-24
Persistent link: https://www.econbiz.de/10007109721
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A Multidimensional Perspective on Acculturation and Its Relative Impact on Consumption of Convenience Foods
Laroche, Michel; Kim, Chankon; Hui, Michael; Tomiuk, Marc A. - In: Journal of international consumer marketing 10 (1997) 1-2, pp. 33-56
Persistent link: https://www.econbiz.de/10007128232