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Some Consequences of Guanxi: A Sino-Singaporean Perspective
Ewing, Michael; Caruana, Albert; Wong, Henry - In: Journal of international consumer marketing 12 (2000) 4, pp. 75-90
Persistent link: https://www.econbiz.de/10007116111
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Affluent Asia: Towards a Cross-National Psychographic Typology - Psychographic segmentation has been used extensively by marketing practitioners and academics for more than three d...
Ewing, Michael T. - In: Journal of international consumer marketing 12 (1999) 2, pp. 25-38
Persistent link: https://www.econbiz.de/10007119970
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Communicating with the Cohort: Exploring Generation XASIA'S Attitudes Towards Advertising - Rapidly changing demography, coupled with unprecedented economic growth make Southeast A...
Ewing, Michael T.; Caruana, Albert - In: Journal of international consumer marketing 11 (1999) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10007122263