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Cross-cultural differences in the effects of abstract and concrete thinking on imagery generation and ad persuasion
Liang, Beichen; Cherian, Joseph A. - In: Journal of international consumer marketing 22 (2010) 2, pp. 187-198
Persistent link: https://www.econbiz.de/10003986202
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Cross-Cultural Differences in the Effects of Abstract and Concrete Thinking on Imagery Generation and Ad Persuasion
Liang, Beichen; Cherian, Joseph - In: Journal of international consumer marketing 22 (2010) 2, pp. 187-199
Persistent link: https://www.econbiz.de/10008394206
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A Review of: “Billions: Selling to the New Chinese Consumer”
Liang, Beichen; Zhou, Xin - In: Journal of international consumer marketing 21 (2009) 1, pp. 87
Persistent link: https://www.econbiz.de/10008241062
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A Review of: “Billions: Selling to the New Chinese Consumer”
Liang, Beichen; Zhou, Xin - In: Journal of international consumer marketing 21 (2008) 1, pp. 87
Persistent link: https://www.econbiz.de/10008172372
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A Review of: Billions: Selling to the New Chinese Consumer
Liang, Beichen; Zhou, Xin - In: Journal of international consumer marketing 21 (2008) 1, pp. 87-89
Persistent link: https://www.econbiz.de/10009266536