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A cross-national analysis of advertisement content
Bakir, Aysen - In: Journal of international consumer marketing 24 (2012) 3, pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
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Message framing and collectivistic appeal in green advertising : a study of Chinese consumers
Xue, Fei - In: Journal of international consumer marketing 27 (2015) 2, pp. 152-166
Persistent link: https://www.econbiz.de/10010513831
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Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal - In: Journal of international consumer marketing 27 (2015) 3, pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
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Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos; Meurs, Frank van - In: Journal of international consumer marketing 29 (2017) 2, pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
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Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike; Hilberink-Schulpen, Béryl - In: Journal of international consumer marketing 30 (2018) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
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Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.; Clark, Ronald A.; Hermans, Charles M.; … - In: Journal of international consumer marketing 30 (2018) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
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The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos; Meurs, Frank van; Hof, Robert-Jan - In: Journal of international consumer marketing 25 (2013) 3, pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
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It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
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The effects of religion and religiosity on advertisement assessment among Lebanese consumers
Farah, Maya F.; El Samad, Lamis - In: Journal of international consumer marketing 26 (2014) 4, pp. 344-369
Persistent link: https://www.econbiz.de/10010400565
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West African immigrants’ perceptions of advertising in general and impact on buying decisions
Blankson, Charles; Spears, Nancy; Hinson, Robert - In: Journal of international consumer marketing 24 (2012) 3, pp. 168-185
Persistent link: https://www.econbiz.de/10009566968