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You wear face mask,I keep social distance : comparing COVID-19 preventive behaviors between China and the United States
Du, Rui; Gould, Stephen J.; Yang, Pianpian - In: Journal of international consumer marketing 36 (2024) 4, pp. 370-382
Persistent link: https://www.econbiz.de/10014575086
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Do status symbols in marketing increase product evaluations? : an experimental analysis of group differences on product evaluations for scarce and brand-presence products
Childs, Michelle L.; Jin, Byoungho - In: Journal of international consumer marketing 28 (2016) 3, pp. 154-168
Persistent link: https://www.econbiz.de/10011507260
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Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating
Chan, Kara; Prendergast, Gerard P.; Ng, Yu Leung - In: Journal of international consumer marketing 28 (2016) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011459949
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A cross-cultural analysis of gender-based food stereotypes and consumption intentions among millennial consumers
Ekebas-Turedi, Ceren; Uk, Zuhal Cilingir; Basfirinci, Cigdem - In: Journal of international consumer marketing 33 (2021) 2, pp. 209-225
Persistent link: https://www.econbiz.de/10012483613
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Consumer intention to buy plant-based meat alternatives : a cross-cultural analysis
Bakr, Yousra; Al-Bloushi, Hayat; Mostafa, Mohamed - In: Journal of international consumer marketing 35 (2023) 4, pp. 420-435
Persistent link: https://www.econbiz.de/10014321495
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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
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A cross-cultural analysis of consumers’ conspicuous consumption of branded fashion accessories
Souiden, Nizar; M’Saad, Bouthaina; Pons, Frank - In: Journal of international consumer marketing 23 (2011) 5, pp. 329-343
Persistent link: https://www.econbiz.de/10009383487
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Personal interest branding : source of price premium
Suchomelova, Aneta; Prochazka, Jakub; Durinik, Michal - In: Journal of international consumer marketing 29 (2017) 1, pp. 27-34
Persistent link: https://www.econbiz.de/10011669312
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Gender and differences in materialism, power, risk aversion, self-consciousness, and social comparison
Keech, Jessica; Papakroni, Jorida; Podoshen, Jeffrey S. - In: Journal of international consumer marketing 32 (2020) 2, pp. 83-93
Persistent link: https://www.econbiz.de/10012200801