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~isPartOf:"Journal of international marketing"
~person:"Eisend, Martin"
~subject:"Innovation management"
~subject:"new product development"
~type_genre:"Aufsatz in Zeitschrift"
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The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin
;
Evanschitzky, Heiner
;
Calantone, Roger J.
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
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