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Factors that influence multinational corporations' control of their operations in foreign markets : an empirical investigation
Dong, Beibei; Zou, Shaoming; Taylor, Charles Raymond - In: Journal of international marketing 16 (2008) 1, pp. 98-119
Persistent link: https://www.econbiz.de/10003771408
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Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Raymond - In: Journal of international marketing 18 (2010) 2, pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
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A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands
Becker-Olsen, Karen L.; Taylor, Charles Raymond; Hill, … - In: Journal of international marketing 19 (2011) 2, pp. 30-44
Persistent link: https://www.econbiz.de/10009159096
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Factors That Influence Multinational Corporations' Control of Their Operations in Foreign Markets: An Empirical Investigation
Dong, Beibei; Zou, Shaoming; Taylor, Charles R. - In: Journal of international marketing 16 (2008) 1, pp. 98-119
Persistent link: https://www.econbiz.de/10007908105
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Academic Insights: - An Application of Multiple-Group Causal Models in Assessing Cross-Cultural Measurement Equivalence
Myers, Mathew B.; Calantone, Roger J.; Page Jr, Thomas J.; … - In: Journal of international marketing 8 (2000) 4, pp. 108-121
Persistent link: https://www.econbiz.de/10007240602
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The EXPERF Scale: A Cross-National Generalized Export Performance Measure
Zou, Shaoming; Taylor, Charles R.; Osland, Gregory E. - In: Journal of international marketing 6 (1998) 3, pp. 37-58
Persistent link: https://www.econbiz.de/10007247289
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The Impact of Brand Differentiating Messages on the Effectiveness of Korean Advertising
Taylor, Charles R.; Wilson, R.Dale; Miracle, Gordon E. - In: Journal of international marketing 2 (1994) 4, pp. 31-52
Persistent link: https://www.econbiz.de/10007255361
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Who Standardizes Advertising More Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries' Advertising Practices in the European Union
Taylor, Charles R.; Okazaki, Shintaro - In: Journal of international marketing 14 (2006) 1, pp. 98
Persistent link: https://www.econbiz.de/10007225588