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Journal of international marketing
Journal of business research : JBR
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Living in a global world : influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries
Guo, Xiaoling
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009731379
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2
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
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3
Factors Influencing Supplier Share Allocations in an Overseas Chinese Context
Brush, Gregory J.
;
Rexha, Nexhmi
- In:
Journal of international marketing
15
(
2007
)
4
,
pp. 119-154
Persistent link: https://www.econbiz.de/10007874417
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