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Internet marketing
77
Online-Marketing
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Social Web
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Social web
76
Consumer behaviour
70
Konsumentenverhalten
70
Online retailing
29
Online-Handel
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Lepkowska-White, Elzbieta
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Journal of internet commerce
SpringerLink / Bücher
1,596
Journal of business research : JBR
699
Springer eBook Collection
406
Technological forecasting & social change : an international journal
339
Springer eBook Collection / Business and Economics
326
Gabler Edition Wissenschaft
325
Journal of retailing and consumer services
316
Research
267
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
253
International journal of internet marketing and advertising : IJIMA
251
Industrial marketing management : the international journal for industrial and high-tech firms
233
Discussion paper series / IZA
221
Information systems research : ISR
211
Europäische Hochschulschriften / 5
197
Lehrbuch
194
Management science : journal of the Institute for Operations Research and the Management Sciences
188
NBER working paper series
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
177
Tourism management : research, policies, practice
172
Journal of management information systems : JMIS
163
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Journal of advertising research
153
Working paper / National Bureau of Economic Research, Inc.
153
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
149
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
141
International journal of hospitality management
140
Discussion paper / Centre for Economic Policy Research
134
NBER Working Paper
132
CESifo working papers
129
Working paper
129
Psychology & marketing
128
Electronic commerce research
123
International journal of electronic marketing and retailing : IJEMR
121
Discussion papers / CEPR
119
essentials
119
International journal of networking and virtual organisations : IJNVO
112
Business horizons
111
International journal of business information systems : IJBIS
111
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ECONIS (ZBW)
113
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1
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
2
Online social notworks and insights into marketing communications
Acer, Adam S.
;
Polonsky, Maxim
- In:
Journal of internet commerce
6
(
2007
)
4
,
pp. 55-72
Persistent link: https://www.econbiz.de/10003758740
Saved in:
3
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
4
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
5
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
6
The future scope of Netnography and Social Network Analysis in the field of marketing
Sharma, Radhika
;
Ahuja, Vandana
;
Alavi, Shirin
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
Saved in:
7
Blogs : emerging knowledge management tools for entrepreneurs to enhance marketing efforts
Singh, Robert P.
;
Singh, Lisa O.
- In:
Journal of internet commerce
7
(
2008
)
4
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003800834
Saved in:
8
An examination of the factors influencing consumers' attitudes toward social media marketing
Akar, Erkan
;
Topçu, Birol
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 35-67
Persistent link: https://www.econbiz.de/10009485818
Saved in:
9
Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
Saved in:
10
Top global firms' use of brand profile pages on SNS for marketing communication
Gaur, Sanjaya Singh
;
Saransomrurtai, Chayanin
; …
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011432435
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