Lukas Heim evaluates the performance of a price-level targeting rule compared to that of a standard inflation targeting rule. The comparison is based on a medium-scale DSGE model which has been estimated based on state-of-the-art Bayesian methods. The model for the Swiss economy is an expanded...

Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...

This book examines the everyday-life patterns of young adults under circumstances of vulnerability and precariousness. Its main focus is on the web of social relations that structure the everyday life of young people, for instance by providing resources and tools of solving problems, exerting...

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and...

Eine attraktive Arbeitgebermarke ist in Zeiten des Fachkräftemangels das A und O im Personalmarketing. Gerade für kleine und mittelständische Unternehmen im internationalen Konkurrenzumfeld stellt die Rekrutierung und Bindung geeigneter Mitarbeiter eine besondere Herausforderung dar. Dieses...

Typology of family offices -- Financial and non-financials goals of families -- Formal and informal control mechanisms -- Interdependencies between family business and family office -- Antecedents of conflict in family offices -- Consequences of conflict in family offices