Lukas Heim evaluates the performance of a price-level targeting rule compared to that of a standard inflation targeting rule. The comparison is based on a medium-scale DSGE model which has been estimated based on state-of-the-art Bayesian methods. The model for the Swiss economy is an expanded...

Fabian Schnell develops a model indicating that by keeping real interest rates too low, monetary policy can distort the allocation of resources across firms and potentially delay economic recovery after a recession. This is a new channel of monetary policy that is especially relevant in view of...

Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...

Increased longevity means that current structures for employment and retirement in Switzerland are not sustainable. To enable individuals and companies to thrive in our ageing society, changes in our social norms and attitudes about work and ageing need to occur. Philippa Dengler examines what...

This book examines the everyday-life patterns of young adults under circumstances of vulnerability and precariousness. Its main focus is on the web of social relations that structure the everyday life of young people, for instance by providing resources and tools of solving problems, exerting...

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and...