Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...

This book examines the everyday-life patterns of young adults under circumstances of vulnerability and precariousness. Its main focus is on the web of social relations that structure the everyday life of young people, for instance by providing resources and tools of solving problems, exerting...

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and...

Eine attraktive Arbeitgebermarke ist in Zeiten des Fachkräftemangels das A und O im Personalmarketing. Gerade für kleine und mittelständische Unternehmen im internationalen Konkurrenzumfeld stellt die Rekrutierung und Bindung geeigneter Mitarbeiter eine besondere Herausforderung dar. Dieses...

Preface -- 1 Local Utilities in the German Electricity Market and their Role in the Diffusion of Innovations in Energy Efficiency and Climate Change Mitigation -- 2 Contracting and Mikro-KWK - the Role of Municipal Utilities in Germany -- 3 Governance variety in the energy service contracting...

1 Vorwort -- 2 Gliederung -- 3 Gesamtbanksteuerung -- 4 Regulatorisches und Volkswirtschaftliches Umfeld -- 5 Risikomodellierung und Kapital – Kreditrisiko/Kreditvergabe -- 6 Risikomodellierung und Kapital – Kreditrisiko Handel (EPE) -- 7 Risikomodellierung und Kapital – Kreditrisiko...

Introduction: Measuring Tax Progression -- Theories: Local Measures -- Global Measures -- Uniform Measures -- Applications: Data and Fiscal Institutions of the Surveyed Countries -- Numerical Results -- Statistical Tests -- Progression Intensity