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Journal of macromarketing
Industrial marketing management : the international journal for industrial and high-tech firms
145
Journal of business research : JBR
126
SpringerLink / Bücher
105
Marketing theory
101
Journal of historical research in marketing
85
Journal of marketing management : MM
79
European Journal of Marketing
77
Journal of the Academy of Marketing Science
71
Journal of macromarketing : examining the interactions among markets, marketing, and society
59
Journal of marketing
49
Journal of retailing and consumer services
48
European journal of marketing : EJM
41
Legends in marketing
40
Springer eBook Collection / Business and Economics
39
AMS review : official publication of the Academy of Marketing Science
38
Journal of marketing research : JMR
38
Journal of Historical Research in Marketing
36
The journal of business & industrial marketing
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
International journal of hospitality management
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing Intelligence & Planning
32
Gabler Edition Wissenschaft
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of strategic marketing
31
Marketing : ZFP ; journal of research and management
31
Strategic Direction
31
The service industries journal
30
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Journal of service management
24
The journal of services marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Review of marketing research
22
SAGE library in marketing
22
Journal of customer behaviour
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Lehrbuch
20
Australasian marketing journal
19
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ECONIS (ZBW)
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1
A window on young Bob Lusch : reflections of an early student
Serpkenci, Ray R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 305-308
Persistent link: https://www.econbiz.de/10012264013
Saved in:
2
Brand externalities : a taxonomy
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
Saved in:
3
Transformative branding : a dynamic capability to challenge the dominant social paradigm
Spry, Amanda
;
Figueiredo, Bernardo
;
Gurrieri, Lauren
; …
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10012794236
Saved in:
4
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
5
The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
6
A panoramic review of the macromarketing literature
De Quero-Navarro, Beatriz
;
Stanton, Julie
;
Klein, Thomas A.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10012485417
Saved in:
7
Our obsolete marketing mentality : George Fisk, meet Karl Polanyi
Benton, Raymond
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 88-103
Persistent link: https://www.econbiz.de/10012485419
Saved in:
8
Macromarketing pedagogy : empowering students to achieve a sustainable world
Shapiro, Stanley
;
Beninger, Stefanie
;
Domegan, Christine
; …
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 104-115
Persistent link: https://www.econbiz.de/10012485420
Saved in:
9
Macro marketing comes of age
Lehamnn, Donald R.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 146-149
Persistent link: https://www.econbiz.de/10012485424
Saved in:
10
Ambiguity of purpose and the politics of failure : sustainability as macromarketing's compelling political calling
Prothero, Andrea
;
McDonagh, Pierre
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10012485428
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