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The 7A framework : extending the 4A framework based on exchanges in subsistence marketplaces in India and Vietnam
Sarker, Tapan
;
Dey, Subhendu
;
Maity, Moutusy
;
Arli, Denni
; …
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 356-380
Persistent link: https://www.econbiz.de/10013389044
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