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Journal of macromarketing
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Transformative luxury research (TLR) : an agenda to advance luxury for well-being
Batat, Wided
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 609-623
Persistent link: https://www.econbiz.de/10013475254
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Is marketing a victim of its own success? : a restoration process to unlock marketing's power for creativity, competitiveness, and well-being
Batat, Wided
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10014294171
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