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What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density
Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
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The impact of counterfeiting on genuine-item consumers' brand relationships
Commuri, Suraj - In: Journal of marketing 73 (2009) 3, pp. 86-98
Persistent link: https://www.econbiz.de/10003838590
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An overview of global family policy : introduction to the special issue
Commuri, Suraj; Gentry, James W. - In: Journal of macromarketing : examining the interactions … 30 (2010) 4, pp. 316-319
Persistent link: https://www.econbiz.de/10008758124
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Marketing alliances, firm networks, and firm value creation
Swaminathan, Vanitha; Moorman, Christine - In: Journal of marketing 73 (2009) 5, pp. 52-69
Persistent link: https://www.econbiz.de/10003875406