Showing 1 - 10 of 24
Persistent link: https://www.econbiz.de/10003480025
Persistent link: https://www.econbiz.de/10003668816
Persistent link: https://www.econbiz.de/10003619520
Persistent link: https://www.econbiz.de/10009734064
Persistent link: https://www.econbiz.de/10009734065
Persistent link: https://www.econbiz.de/10011434312
Persistent link: https://www.econbiz.de/10011508907
Persistent link: https://www.econbiz.de/10010234612
Persistent link: https://www.econbiz.de/10013198288
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies...
Persistent link: https://www.econbiz.de/10012396207