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Guilty by association: product-level category stigma and audience expectations in the U.S. craft beer industry
Barlow, Matthew A.
;
Verhaal, J. Cameron
;
Hoskins, Jake D.
- In:
Journal of management : JOM
44
(
2018
)
7
,
pp. 2934-2960
Persistent link: https://www.econbiz.de/10011912589
Saved in:
2
Bottled up or poured out : how product name emotions affect appeal and authenticity in the market for craft beer
Khessina, Olga M.
;
Verhaal, J. Cameron
;
Dobrev, Stanislav D.
- In:
Strategy Science
8
(
2023
)
4
,
pp. 464-483
Persistent link: https://www.econbiz.de/10014443978
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