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~isPartOf:"Journal of management accounting research : JMAR"
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Journal of management accounting research : JMAR
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
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International Journal of Operations & Production Management
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OPPORTUNITY COSTING DECISION HEURISTIC FOR PRODUCT ACCEPTANCE DECISIONS
Leitch, Robert A.
;
Philipoom, Patrick R.
;
Fry, Timothy D.
- In:
Journal of management accounting research : JMAR
17
(
2005
),
pp. 95-118
Persistent link: https://www.econbiz.de/10007146969
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