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Optimal promotional policy of an innovation diffusion model incorporating the brand image in a segment-specific market
Chaudhary, Kuldeep
;
Kumar, Pradeep
;
Chauhan, Sudipa
; …
- In:
Journal of management analytics
9
(
2022
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10012820737
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