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~isPartOf:"Journal of management analytics"
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Journal of management analytics
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The evidence of dual conflict in the evaluation of brand extension : an event-related potential study
Ma, Qingguo
;
Jin, Jia
;
Xu, Qing
- In:
Journal of management analytics
1
(
2014
)
1
,
pp. 42-54
Persistent link: https://www.econbiz.de/10011729397
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