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Modeling multi-generational diffusion for competitive brands : an analysis for telecommunication industries
Bansal, Gunjan
;
Anand, Adarsh
;
Aggrawal, Deepti
- In:
Journal of management analytics
8
(
2021
)
4
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pp. 715-740
Persistent link: https://www.econbiz.de/10012693804
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Optimal advertising duration for profit maximization
Anand, Adarsh
;
Singhal, Shakshi
;
Ompal Singh
- In:
Journal of management analytics
7
(
2020
)
3
,
pp. 458-480
Persistent link: https://www.econbiz.de/10012286192
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